Founders Club
Founders Member Benefits
As an active Founders member, you’ll enjoy:
-15% off wine pours, ciders, specialty wine and cider drinks and bottles at our Loveland winery for you and one guest.
-50% off wine and cider pours for you and one guest at our Fort Collins and Windsor locations.
-15% off bottles and specialty wine and cider drinks for for you and one guest at our Fort Collins and Windsor locations.
-Exclusive access to rare, limited-release and member-only wines.
-VIP invitations to private and members-only events and experiences.
-Wine Club pricing on eligible events.
-Additional location-specific perks and discounts throughout the year.
Your Wine. Your Way.
We’ll notify you by email before each quarterly release and your payment method on file will be charged for your allocation.
Allocations are held for 60 days, giving you plenty of time to pick them up. Pick up within the first 30 days to take advantage of allocation swaps.
Prefer shipping? You can switch between pickup and shipping by updating your preference online or contacting the club manager.
A Commitment Worth Raising a Glass To
Founders membership begins with a commitment to four completed and paid quarterly allocations. If you cancel before completing your fourth allocation, a $100 early cancellation fee applies.
Once you’ve completed your four allocations, your initial commitment is fulfilled and the early cancellation fee no longer applies.
Your Founders status and member benefits remain active while your membership is in good standing.
Join the Founders Wine Club and make every season a little more special.
Frequently asked questions:
When are the allocations distributed?
-Quarterly – March, June, September, December.
Can I swap wines in my allocation?
Yes! When you pick up your allocation you have the option to swap any wines. Any difference in price resulting from a swap will be charged or refunded accordingly.
How do I use my discount?
Simply let our staff know. They’ll verify your active membership. Your discount applies to you and a guest.
Is there a commitment?
Yes. Your initial membership commitment is four completed and paid allocations, with a minimum of 3 bottles in each allocation. A $100 early cancellation fee applies if you cancel before your 4th allocation.
Can I skip an allocation?
Yes – members may skip one allocation per calendar year without impacting membership benefits. You must notify us before billing.
Can I switch between pickup and shipping?
Absolutely. Update your preference online or contact us directly.
What if I miss a pickup?
No worries – we’ll hold your wines for 60 days. Allocations not picked up within 60 days will be returned to inventory and the member will be charged a restocking fee equal to the value of the allocation order.
Do I get notified before billing?
Yes. We always email you ahead of each release.
How do I update my info (card, address, etc.)?
Log into your account or email club manager at wineclub@sweetheartwinery.com
True Love
True Love Member Benefits
As a True Love member, you’ll enjoy:
-20% off wine pours, ciders, specialty wine and cider drinks and bottles at our Loveland winery for you and one guest.
-50% off wine and cider pours for you and one guest at our Fort Collins and Windsor locations.
-20% off bottles and specialty wine and cider drinks for for you and one guest at our Fort Collins and Windsor locations.
-Exclusive access to rare, limited-release and member-only wines.
-VIP invitations to private and members-only events and experiences.
-Wine Club pricing on eligible events.
-Additional location-specific perks and discounts throughout the year.
A Membership You'll Fall For
True Love is about more than great wine. It’s about having a front-row seat to the experiences, wines and moments that make Sweet Heart special.
From exclusive bottles to unforgettable events, we’ll give you more opportunities to discover, share and enjoy the wines you love.
We’ll notify you by email before each quarterly release and your payment method on file will be charged for your allocation.
Allocations are held for 60 days, giving you plenty of time to pick them up. Pick up within the first 30 days to take advantage of allocation swaps.
Prefer shipping? You can switch between pickup and shipping by updating your preference online or contacting the club manager.
A Commitment Worth Raising a Glass To
True Love membership begins with a commitment to 4 completed quarterly shipments (24 bottles total). If you cancel before completing your fourth allocation, a $150 early cancellation fee applies.
Once you’ve completed your four allocations, your initial commitment is fulfilled and the early cancellation fee no longer applies.
Your True Love status and member benefits remain active while your membership is in good standing.
Join the True Love Wine Club and elevate every season with more wine, more access and more to love.
Frequently asked questions:
When are the allocations distributed?
-Quarterly – March, June, September, December.
Can I swap wines in my allocation?
Yes! When you pick up your allocation you have the option to swap any wines. Any difference in price resulting from a swap will be charged or refunded accordingly.
How do I use my discount?
Simply let our staff know. They’ll verify your active membership. Your discount applies to you and one guest.
Is there a commitment?
Yes. Your initial membership commitment is four completed and paid allocations, with a minimum of 6 bottles in each allocation. A $150 early cancellation fee applies if you cancel before your 4th allocation.
Can I skip an allocation?
Yes – members may skip one allocation per calendar year without impacting membership benefits. You must notify us before billing.
Can I switch between pickup and shipping?
Absolutely. Update your preference online or contact us directly.
What if I miss a pickup?
No worries – we’ll hold your wines for 60 days. Allocations not picked up within 60 days will be returned to inventory and the member will be charged a restocking fee equal to the value of the allocation order.
Do I get notified before billing?
Yes. We always email you ahead of each release.
How do I update my info (card, address, etc.)?
Log into your account or email club manager at wineclub@sweetheartwinery.com