TRUE LOVE WINE CLUB

Your Membership at a Glance

  • Four - Allocation Commitment (quarterly/ 4 times per year)
  • 6 Bottles Per Quarterly Allocation
  • 20% Member Base Discount + benefits

By joining the True Love Wine Club, you agree to receive and purchase 6 bottles in each quarterly wine allocation. Allocations occur four times per year:

March • June • September • December

Your initial commitment is four completed allocations (24 allocated bottles total). This does not need to be completed in 12 months from sign-up, you may skip an allocation if needed. Wine and bottles purchased in between quarterly allocations do not count towards your quarterly wine club commitment.  

YOUR TRUE LOVE BENEFITS

As an active True Love Wine Club member, you receive:

  • 20% member base discount on wine pours, ciders, specialty wine and cider drinks and bottles at our Winery in Loveland.
  • 50% member discount for you and one guest on wine glass pours and cider glass pours at our Fort Collins and Windsor location. 
  • 20% member discount on bottles and other specialty wine and cider drinks such as our Frose and Sangria where offered.
  • Member discount benefits for you and up to 1 guest when visiting together on your base discount.
  • Exclusive access to rare, limited, and member-only wines.
  • VIP invitations and access to private and member-only events and experiences.
  • Wine Club member pricing on eligible events.
  • Additional location-specific benefits and discounts may be offered from time to time as added membership perks.

Your True Love benefits remain in place as long as your membership remains active and in good standing. If membership is cancelled, True Love status and benefits will be forfeited.

QUARTERLY WINE ALLOCATIONS

Each quarterly allocation consists of 3 bottles selected by our winemaker. Your payment method on file will be charged for those wines.

You may swap wines from your allocation when picking up your allocation within 30 days of the allocation date. Any difference in price resulting from a swap will be charged or refunded accordingly.

Regardless of substitutions, each quarterly allocation must include a minimum of 6 bottles.

Wine purchased between quarterly allocations does not count toward your quarterly allocation or your 4-allocation commitment. Only wines specifically included in or substituted as part of a quarterly wine club allocation count toward the commitment.

 

PICKUP REQUIREMENT

Quarterly allocations must be picked up within 60 days of the allocation date.

Wine allocations must be picked up within 60 days of the allocation date. Any allocation not collected within this period will be forfeited, and the payment will be retained as a restocking fee. No refunds or credits will be issued.

Picking up within 30 days also preserves your ability to swap wines in the allocation. After 30 days, allocations may no longer be customized or swapped.

SKIPPING AN ALLOCATION

You may skip one quarterly allocation without a fee or loss of membership benefits, provided you notify us before billing.

A skipped allocation does not count toward your four-allocation commitment.

Skipping two consecutive quarterly allocations will be considered a cancellation of your membership. If your initial four-allocation commitment has not been completed, the $150 early cancellation fee may apply.

CANCELLATION & COMMITMENT

Your initial membership commitment is four completed and paid allocations, with a minimum of 6 bottles in each allocation.

If you cancel your membership before completing your fourth quarterly allocation, a $150 early cancellation fee will be charged.

Once you have completed four allocations, your initial commitment has been fulfilled and the early cancellation fee no longer applies.

Cancellation of membership may result in the loss of your True Love status, discount, and benefits.

BILLING & NOTIFICATIONS

We will email you in advance of each quarterly allocation. It is the member's responsibility to maintain a current payment method, phone number, email address and contact information on the account.

By joining, you authorize Sweet Heart Winery to charge the payment method on file for your quarterly wine allocations and any applicable charges described in these terms.

MEMBERSHIP ACKNOWLEDGMENT

By hitting Join, I understand that I am joining a recurring wine club with a minimum commitment of 6 bottles per quarterly allocation for four completed allocations. I authorize Tesoro Vino LLC dba Sweet Heart Wine to charge my payment method for my quarterly allocations, and I understand that a $150 early cancellation fee applies if I cancel before completing my four-allocation commitment. I have read and agree to the Wine Club Terms & Conditions.

Club Option(s)

Club Benefits

True Love Member Benefits

As a True Love member, you’ll enjoy:

-20% off wine pours, ciders, specialty wine and cider drinks and bottles at our Loveland winery for you and one guest.

-50% off wine and cider pours for you and one guest at our Fort Collins and Windsor locations.

-20% off bottles and specialty wine and cider drinks for for you and one guest at our Fort Collins and Windsor locations.

-Exclusive access to rare, limited-release and member-only wines.

-VIP invitations to private and members-only events and experiences.

-Wine Club pricing on eligible events. Use Code WINECLUB2026TL! at checkout.< 

-Additional location-specific perks and discounts throughout the year.

 

A Membership You'll Fall For

True Love is about more than great wine. It’s about having a front-row seat to the experiences, wines and moments that make Sweet Heart special.

From exclusive bottles to unforgettable events, we’ll give you more opportunities to discover, share and enjoy the wines you love.

We’ll notify you by email before each quarterly release and your payment method on file will be charged for your allocation.

Allocations are held for 60 days, giving you plenty of time to pick them up. Pick up within the first 30 days to take advantage of allocation swaps.

Prefer shipping? You can switch between pickup and shipping by updating your preference online or contacting the club manager.

 

A Commitment Worth Raising a Glass To

True Love membership begins with a commitment to 4 completed quarterly shipments (24 bottles total). If you cancel before completing your fourth allocation, a $150 early cancellation fee applies. 

Once you’ve completed your four allocations, your initial commitment is fulfilled and the early cancellation fee no longer applies.

Your True Love status and member benefits remain active while your membership is in good standing.

Join the True Love Wine Club and elevate every season with more wine, more access and more to love.